How To Influence The Influencer #82

In this episode, we talk about how to influence an influencer through meaningful communication and win-win connections…  to make this part of your strategy a winning formula!

You know the drill–> Connect your message with the most influential and BAM! Instant success. Right? Ummmmmm…. Wellllllll?!  Perhaps on a blue moon occasion, but influencers can often be an incredible voice and an important part of your marketing if you know what you’re doing.  Focusing on building value for influencers and connecting with them in a way they find valuable, authentic, and meaningful can indeed be powerful. You also have to understand their motivations. Why they do what they do and create a conversation that adds to what they are already doing.

“Influencers care about their content and their readers, or they wouldn’t be influential. If brands want to succeed with influencers, they have to first develop a relationship that is valuable for both sides.” –Jennifer Beaupre

What’s in our glasses?

In Kelly’s glass: Simi * Cuveé 1776 * Mild, buttery, and “Reisling-ish” (Kelly needs apricots and blue cheese with this one!)

In Debra’s glass: Novelty Hill * 2003 Malbec * Deliciously jammy


ps.  Don’t forget to LIKE our Facebook Page!  We share the upcoming show topics there and let you know when the gals are LIVE in the ‪#‎BreveTV Twitter stream (Wednesdays at 6pm PT) to chat with you about the show!   If you are are watching the show another time they do keep connected on the hashtag all week…  

Your #BreveTV Hosts:

Kelly Mitchell  *  @KellyMitchell
Founder, Creator and #TheCaffeinator of Caffeinator Media: Agent CaffeineBreveTV  

Debra Trappen  *  @debra11
Partner in Wine at Caffeinator Media  | Soul Tank Specialist * Educator * Speaker at d11 consulting

About Debra Trappen

Debra is the Co-Founder of Women On Wine TV.

Her Purpose: To fire people up and into their greatness…

Debra's daily mission: "To ignite passion, infuse purpose, and inspire progress by connecting, engaging, elevating and empowering amazing relationships and brilliant ideas."

A dynamic, professional educator, speaker, and Chief of Sass and Moxie of d11, Debra Trappen fires up leaders, sales professionals, and growth-minded organizations. She inspires individuals to define and design a personal brand that helps them build a life and business that fires them UP. Debra also enjoys working with executive teams to guide them through the process to build a MAGNETIC company culture through conscious, values-based leadership!

Prior to launching d11, she was the Chief Experience Officer for Coldwell Banker in Washington and Oregon where she led the programs focused on recruiting, training, and motivating 1,100+ real estate agents (aka solopreneurs) as well as the social media education and strategy for the organization.

Debra's background includes executive recruiting, sales management and various entrepreneurial ventures along the way.

Debra is also a co-founder of an online show - WomenOnWine.TV - an entertaining show celebrating wine and life. Each episode is filled with juicy lifestyle and business chats with fabulous tastemakers from all walks of life. This passion project definitely fills her soultank!

Her first book Fire Up! Taking Your Life and Business to 11 is available on Amazon and various books stores across North America. She is vision-casting an entire series, focused on niche audiences - so get ready to be inspired and motivated into taking action towards building your best life!

Learn more here: